7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a essential part of a successful online marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. provide a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don’t need to invest lots of money in building a marketing strategy that includes social media marketing videos. No matter whether you have a small or a large business, it’s time that you take social media marketing seriously.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last 3 years. Moreover, Facebook live videos receive 10 times more comments that a regular video. Each one of these statistics show that video content is popular on social media networks. For the reason that millennials connect more to videos on social media. INTERNET MARKETING Video Council has found that more than 60 percent of brands are using social media marketing videos actively for promotions. Thus, it really is highly likely your competitors are also leveraging the power of social media marketing video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of just one 1 billion monthly active users in 2018. Moreover, Instagram happens to be growing at a level of 5 percent per quarter, the best among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. In this posting, we shall take you through some ways to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. It is possible to showcase your product in an artistic way through these videos. The commercial could be inspirational, funny, or emotional. Instagram currently lets you share a 60 second video on your own timeline. With such short videos, you can easily grab the attention of the target audience. Also, short videos are best to share crisp information regarding your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or perhaps a ‘product in action’ video to show its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. It is possible to put the merchandise video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a great deal of attention.

Do it yourself videos

An effective way to utilize Instagram videos is to create instructional content. ‘Do buy instagram followers ‘ or ‘how to’ videos share your products working. This helps the users to understand the product’s usage. You can even create troubleshooting videos linked to any problem your customer might face. To the stage videos are liked by the mark audience as they get relevant information inside a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky in selecting a product, hence it is very important establish a reference to them. You can create behind the scenes videos that take them through trivia linked to your product. You can even conduct quick learning sessions about guidelines linked to your product usage. The fast forward video that Sheryl Cole has shared about her work gives some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, it is possible to share images or videos together with your followers for a 24-hour duration. This short span creates a feeling of urgency and people have a tendency to view the stories as they see one active.